Business Activist Entrepreneur

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013: 8 Pitfalls to Avoid in 2018

8 pitfalls to avoid in 2018 for activist entrepreneurs

Listen Here and Now for Our 8 Pitfalls to Avoid

We break down the 8 pitfalls and practical tips to avoid them.  See which ones inspire and encourage you this New Year!

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Quotable of the Week

“It is this broken road with pitfalls and sharp turns and unexpected traverses that has brought me joy and adventure. ” – Alice Walker

Entrepreneurship is full of pitfalls, sharp turns, and unexpected traverses.  These are part of what makes it so adventuresome.  This year is going to be full of the expected.  As we go into this New Year, adopt this mindset that the good, bad, and ugly can bring us joy and adventure.


Highlights from the Episode

1. Other People’s Agendas and Problems 

  • Stick with your goal and action plan.
  • Refuse to do other people work for them.
  • Most entrepreneurs are problem solvers.  People see this and want us to solve their problems for them.  Be careful.  Take care of customers but don’t take on work you shouldn’t be doing in the first place.

2. Squirrels. (aka distractions)

  • Again, stick with your goal and action plan.
  • When a new shiny object or idea comes across your path, write down that you want it do it and then wait 1 day, 7 days, or 30 days.
  • Then come back and see if you still want to pursue it.
  • For some “marketing” tasks, limit your time so that tools like social media don’t become squirrels.

3. An accountability strategy that wastes your time. 

  • Accountability often looks like meetings for meetings’ sake.
  • We suggest quick 15-minute or email check-ins.  A little can be enough.

4. Staying in dream phase and never getting to action steps.  

  • Set your goal. Write your action plan. Then start right away with implementing.
  • You’ll never know if your goal and action plan will actually work unless you go for it.

5. Doubting your ability to make it happen.

  • Doubt holds more entrepreneurs back than almost anything.
  • Even in the face of doubt, go for it and see what happens.
  • Failure is a part of entrepreneurship so get used to the fact that at some point you will fail.
  • Plus, customers can sense doubt.  They won’t buy a product of service in which you’re not confident.

6. Comparing you and your business to your competition or to your role models’ businesses.

  • Don’t compare your beginning to someone else’s middle.
  • The only person you should compare yourself to is you yesterday.
  • Even if all you can do is suck less tomorrow than you do today, then you’re doing something great.
  • Keep in mind that what you think is “sucking” might just be someone else’s average or above average.

7. Living paycheck to paycheck or sale to sale.

  • Get serious about your finances – both personally and within your business.
  • This is something we’re going to talk about more this year because we see this as a big issue for entrepreneurs AND for non-entrepreneurs.
  • For now, simply commit to get serious.  Then, stick with us for more on financial matters this year.

8. Sacrificing self-care for the potential to make an extra dollar.  

  • We don’t want to see anyone come to the end of the year and be closer to burn out.
  • Taking time for self-care might even help you make more money.
  • We care about you.  You are important.  Take time to do whatever it is that gives you energy.
  • This one is probably the most important of all 8 pitfalls.


We’d love to hear from you. 

Leave a comment below with what sticks out to you from this episode or this series.  We’d also love to hear what you’d like us to talk about this year.  Leave a comment now.


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    Guys, I loved the podcast, “Pitfalls to avoid in 2018.” Having started my business over three years ago I have personally made most of these mistakes. The suggestion to prioritize my own health and well-being over taking on extra work to make more money really hit home.

    Thanks for sharing John! The pitfalls are very common. I’m glad you were able to relate and especially that you were inspired by 1 in particular for your current journey.

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